For this brand, I desired to have a gourmet feel when you first look. The product itself has a high-end feel for it with the glass and the wood board. This is where the identity came from when branding this packaging. I desired to create a clean and fresh look for the package while also demonstrating its high-end value. This branding can then be used for other similar products with the interchangeable nature of the logo itself. For one product, it can be for "serveware" and for another line, "glassware" for instance.
